Is SEO the only thing that matters in a website?

Nowadays if you are browsing through the internet you will find that being on the first pages of search engines is the most important thing an owner of a site can achieve. Let me start right away by saying that this concept is absolutely false! And here is my justification.

If you go to a search engine and write “Web design” you will find more than a billion (yes with a capital B!) results That’s a lot and that number will logically increase every day and I am just naming one example. That is tough competition and it is fair game that you advertise to be more relevant and you spend money to have your SEO on point.

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user experience

Understanding your client 101: Usability and User Experience

Writing about Usability and User Experience (UX) in web design is explaining the process of studying the habits and reactions of the users and how to convert those patterns in conversions and gaining a recurrent costumer. After all, how are you going to sell a product which cannot be sold by it self?

A good example is what’s happening with the convenience stores. For example Wal-Mart realized the market was demanding them to go smaller and so they did, understanding what the buyers want and how. They created “Wal-Mart to go” mixing a smaller store with an e-Commerce so now they are expanding even more.

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user experience

User experience and the influence of Walt Disney

A person who definitely understood the meaning of User experience was Walt Disney and you can see it in how his parks are designed so meticulously in every detail to create an atmosphere for visitors to feel at home. Web design based on User Experience (UX) understands how a person behaves, and adapts an environment to make him/her feel at comfortable.

UX began as a need that was unattended and today is considered a necessity for a large group of users. It not only understands what you shouldn’t see in a website but also what you should see and feel, it’s to experience something so unique that we need to go back to feel it again.

Certainly to define what User Experience on the web is a very complicated task because it involves emotions, user behavior, brand visualization, patterns, Usability, among others. Disney thought all of that, creating something for his visitors to enjoy, remember and most importantly to make them walk into every corner and he accomplished that by applying the best practices of UX without even noticing.

Nowadays having a web design based on User Experience is equally important as having it responsive. There are no magic recipes to update a site. It’s  basically to know what a user is looking for and also to know about which business is the one for you. Disney thought about that when he designed Disneyland understanding what visitors wanted and how, for example, the waiting lines should be structured and placed right next to candy store or a gift shop.

The trend is moving to bigger images, leaner designs but that doesn’t mean that you have to go that way. It’s important to maintain a well structured website that invites the user to navigate fluently, it’s what I call “humanizing the web” which it is nothing more than creating customized, intuitive, navigation flows, that create a connection with the brand, inspiring the feeling of ownership and displaying it, if applicable, with pride because it’s yours.

I could say design based on User Experience is attention to detail trying to find that perfect pixel, reflecting a uniqueness resulting in an increase in the conversions that transforms clients into recurring customers. As Walt did with his parks back in 1955.


How usability and web design can be compared with IKEA?

You have surely heard a lot about web design based on Usability and how you should manage it because it’s the ultimate thing to do in your website. Many companies/people offer the service and a lot more don’t, but what is all that buzz about Usability? What if I tell you that IKEA applies web Usability daily in their business?

IKEA changed the concept of interior design by combining elegance with practicality and optimization. They understood how their client thinks but even more important what they wanted and the results are an ever-changing brand with the biggest selling catalog in the world. That’s a good example of how Usability is visible outside the web world.

Usability web design could mean optimization because it reduces the number of clicks and also tries to change the color to enhance the rate of conversion a site has. IKEA evolves every year and continues to do so with their lean designs and with their online catalog. Continue reading


We’re on Dribbble too!

Tarful is on Dribbble too! For those that doesn’t know it yet, Dribbble (yes, with triple “b”) is a community for designers: a place to promote, discover and explore designs, a perfect tool to express your creativity.

Web designers, icon artists, illustrators, interface designers, typographers, and all kinds of creative minds are dribbbling new projects each day.

For that reason and because we love to share what we do, we’re dribbbling new shots every time we can.  We love to inspire and show our work, that we have been doing for years and also get some feedback about our recent work.

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Buscamos Talento!

Una forma de ver el resultado que hemos logrado en recientes proyectos, es que seguimos recibiendo excelentes referencias de nuestros increíbles clientes a nuevos y más retadores proyectos… y eso, son buenas noticias!

Siguiendo nuestro enfoque principal de tener un excelente equipo de trabajo con el que afrontar retadores e interesantes proyectos, es tiempo de abrir nuevos perfiles de empleos en Tarful.

Si te apasiona los retos, aprender nuevas tecnologías, mantenerte al día con las tendencias en la web y aplicaciones móviles, Tarful es el lugar para tí!

Buscamos personas proactivas, que les guste trabajar en equipo y lograr resultados innovadores en cada proyecto que participe. Si cumples con todo esto y además tienes experiencia en alguno de los siguientes 3 perfiles, queremos conversar contigo:

UI / Web Designer

- Back-end (PHP) Developer

- iOS Developer


Escríbenos a con tu información, CV y enlaces a portafolio de proyectos.