A person who definitely understood the meaning of User experience was Walt Disney and you can see it in how his parks are designed so meticulously in every detail to create an atmosphere for visitors to feel at home. Web design based on User Experience (UX) understands how a person behaves, and adapts an environment to make him/her feel at comfortable.
UX began as a need that was unattended and today is considered a necessity for a large group of users. It not only understands what you shouldn’t see in a website but also what you should see and feel, it’s to experience something so unique that we need to go back to feel it again.
Certainly to define what User Experience on the web is a very complicated task because it involves emotions, user behavior, brand visualization, patterns, Usability, among others. Disney thought all of that, creating something for his visitors to enjoy, remember and most importantly to make them walk into every corner and he accomplished that by applying the best practices of UX without even noticing.
Nowadays having a web design based on User Experience is equally important as having it responsive. There are no magic recipes to update a site. It’s basically to know what a user is looking for and also to know about which business is the one for you. Disney thought about that when he designed Disneyland understanding what visitors wanted and how, for example, the waiting lines should be structured and placed right next to candy store or a gift shop.
The trend is moving to bigger images, leaner designs but that doesn’t mean that you have to go that way. It’s important to maintain a well structured website that invites the user to navigate fluently, it’s what I call “humanizing the web” which it is nothing more than creating customized, intuitive, navigation flows, that create a connection with the brand, inspiring the feeling of ownership and displaying it, if applicable, with pride because it’s yours.
I could say design based on User Experience is attention to detail trying to find that perfect pixel, reflecting a uniqueness resulting in an increase in the conversions that transforms clients into recurring customers. As Walt did with his parks back in 1955.