Nowadays launching a website is easier and faster than ever. By 2012 almost two websites were launched every second . Overwhelming, isn’t it? The key question to ask is how many are good, well-thought-out, user-friendly and oriented to generating conversion, to competing or to staying relevant for several years? Probably that number is going to be very low.
Usually some startups or small companies try to optimize or gain more conversion with their website by buying a Usability tester to identify mistakes and correct some features to improve it, instead of seeking an assessment, but most of the time it’s not enough to display a website that goes head to head with the product/brand/information etc.
It’s not that simple to diagnose a website and it’s even harder to understand the consumer’s way of thinking. An even bigger truth is that not everybody makes a design that can appeal or engage with the target they are aiming at or understands what the flow of a page should be like.
Although many companies offer the same assessment, Tarful is different. Why? Well, because we care, our daily work aims at improving people’s lives. We believe in positive impact, and we do that by sharing our knowledge, no matter who you are or where you come from.
Here are a few examples of how you could achieve a better presence in Internet:
- Even though I said in another post that SEO is important but it’s not everything; you at least need to have your Meta description well thought out.
- The design of the calling actions in your website also depends on the target you desire to capture. Doing everything in straight lines for a website that displays art, depending the type of art, will cause an immediate rejection.
- The color of your website has to be aligned with your brand color and also, and this is VERY important, with the color psychology for engaging with your audience. You cannot use a color that will keep the user away, like putting Black in an eCommerce for babies’ clothes.
- Now everyone wants to look their best but doesn’t necessarily have the time to check everything, so a design that doesn’t have the UI/UX experience with the Usability put together, is certainly going to fail. Like I said, going from A to B fast and with an appealing design is the key to success.
These are a few recommendations for everyone that could cover the basics of a website assessment, but for a startup they could probably make the difference between having an amazing product with a lame interface/display or a common product with an outstanding presentation that connects with its audience.