It doesn’t matter if your startup is for the tech world or not, you need to have a calling card and that could be a website. Even if you have developed a mobile app, you need to have a website. So let me start right away with these User Experience tips:
1.- If you have an idea, you have a team (small or big it doesn’t matter) and you know what the reason or purpose is, you are a startup. So something to keep in mind is that choosing the color of your brand is critical. Let’s see some examples:
Black is associated with knowledge, elegance and exclusiveness . So if you want to go that way that’s fine, but keep in mind if your startup is about babies this isn’t appropriate.
Yellow is for playful, ageless brands. There is a reason why only yellow is hard to find and it’s because the only way to use it is by combining it with another color that is not going to affect the eyes when you look at it. Mcdonald’s understood that perfectly.
Blue is considered to be the color for the majority of startups that want to be in the social network experience. Facebook, Twitter, Vimeo just to name a few. It transmits security, confidence, calm.
Red is the color of passion (sorry Aerosmith), intensity and energy. This is good if your idea is related with sports. It creates an instant connection between the brand and the user. A very large group of succesfull companies have their brand designed around this color.
2.- Certain colors are more attractive as calls to action than as logos, and just that simple, are more clickeable. There is an argument that red is better than green, green is better than yellow and orange is the future, etc. There are several studies in the Internet that prove every statement. But something that not everyone is telling you is that Visual Hierarchy is the real answer (I’ll expand this idea in another post).
If your call to action doesn’t stand out from the rest of the design, your conversions are going to be very low.
3.- Once you decide the color of the brand and understand that Visual Hierarchy is absolutely important, the next step for you as a startup is to create navigation flows specific for your audience. A common mistake is to make a design that appeals to the owner(s) of the idea or the team behind it.
To convert more you have to do what the audience wants. You have to see yourself as an entertainer who does whatever it takes to make them feel comfortable, as they are in their homes. You can do that by hiring an expert company that understands your audience or do the research yourself.
4.- Having understood and applied the previous steps doesn’t guarantee that your startup is going to erupt in the market. The only thing that is proven to work is the Design based on Usablity and User Experience. We said that “Every aspect of designing a project has to be perfect before it’s launched. It’s finding that perfect pixel”.
Learning the ways of a user, whether it is buying, visiting, asking for information, etc. is going to determine how the navigation flow has to be designed, if not you will probably have a nice design but it would be very hard to relate to it.
5.- Finally the conversion. Everyday every person is trying to sell you something, whether it is a product, a service, their views on a specific subject, etc. But the intention of selling something is not a guarantee that you will make that sale, this is why the conversion is such a dream for everybody and a reality for just a few.
In conclusion, to convert you will have to make important decisions, you will have to know some things, you will have to investigate others (or hire someone who knows) and you will have to appeal to your target audience with a strong website design.