The Path To Improve A Website

Nowadays launching a website is easier and faster than ever. By 2012 almost two websites were launched every second [1]. Overwhelming, isn’t it? The key question to ask is how many are good, well-thought-out, user-friendly and oriented to generating conversion, to competing or to staying relevant for several years? Probably that number is going to be very low.

Usually some startups or small companies try to optimize or gain more conversion with their website by buying a Usability tester to identify mistakes and correct some features to improve it, instead of seeking an assessment, but most of the time it’s not enough to display a website that goes head to head with the product/brand/information etc.

It’s not that simple to diagnose a website and it’s even harder to understand the consumer’s way of thinking. An even bigger truth is that not everybody makes a design that can appeal or engage with the target they are aiming at or understands what the flow of a page should be like.

Although many companies offer the same assessment, Tarful is different. Why? Well, because we care, our daily work aims at improving people’s lives. We believe in positive impact, and we do that by sharing our knowledge, no matter who you are or where you come from.

Here are a few examples of how you could achieve a better presence in Internet:

- Even though I said in another post that SEO is important but it’s not everything; you at least need to have your Meta description well thought out.

- The design of the calling actions in your website also depends on the target you desire to capture. Doing everything in straight lines for a website that displays art, depending the type of art, will cause an immediate rejection.


- The color of your website has to be aligned with your brand color and also, and this is VERY important, with the color psychology for engaging with your audience. You cannot use a color that will keep the user away, like putting Black in an eCommerce for babies’ clothes.

- Now everyone wants to look their best but doesn’t necessarily have the time to check everything, so a design that doesn’t have the UI/UX experience with the Usability put together, is certainly going to fail. Like I said, going from A to B fast and with an appealing design is the key to success.


These are a few recommendations for everyone that could cover the basics of a website assessment, but for a startup they could probably make the difference between having an amazing product with a lame interface/display or a common product with an outstanding presentation that connects with its audience.



The Backbone of a Startup

Nowadays we can see an increase of startups, it’s as if everyday there is a new idea waiting to become a project. This is definitely true but what is the backbone of a startup? Is it the team? The idea? Or is something else way more important?

An idea is only that until someone is willing to put it on paper and start to develop it, that´s a startup. I have always thought that the moment you think about doing something new, a clock starts running with a limited time to carry it out. This is why we see apps, sites, stores, clothes, etc with a similar or even the identical approach launching within a few months, days or even hours!

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web design

Dress to impress: New trends in web design

Whether going to a business meeting or going out on a date, the first detail people will notice is your outfit. Have you heard of “the first impression is the one that counts“? Same principle applies to your website design.

New trends in web design are showing larger and larger images with awesome resolution. Such imagination is connected with the idea or goal for which the site was especially built. The main picture must be very insightful, direct and lean so the concept behind can be communicated easily and fast.

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Is SEO the only thing that matters in a website?

Nowadays if you are browsing through the internet you will find that being on the first pages of search engines is the most important thing an owner of a site can achieve. Let me start right away by saying that this concept is absolutely false! And here is my justification.

If you go to a search engine and write “Web design” you will find more than a billion (yes with a capital B!) results That’s a lot and that number will logically increase every day and I am just naming one example. That is tough competition and it is fair game that you advertise to be more relevant and you spend money to have your SEO on point.

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user experience

Understanding your client 101: Usability and User Experience

Writing about Usability and User Experience (UX) in web design is explaining the process of studying the habits and reactions of the users and how to convert those patterns in conversions and gaining a recurrent costumer. After all, how are you going to sell a product which cannot be sold by it self?

A good example is what’s happening with the convenience stores. For example Wal-Mart realized the market was demanding them to go smaller and so they did, understanding what the buyers want and how. They created “Wal-Mart to go” mixing a smaller store with an e-Commerce so now they are expanding even more.

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user experience

User experience and the influence of Walt Disney

A person who definitely understood the meaning of User experience was Walt Disney and you can see it in how his parks are designed so meticulously in every detail to create an atmosphere for visitors to feel at home. Web design based on User Experience (UX) understands how a person behaves, and adapts an environment to make him/her feel at comfortable.

UX began as a need that was unattended and today is considered a necessity for a large group of users. It not only understands what you shouldn’t see in a website but also what you should see and feel, it’s to experience something so unique that we need to go back to feel it again.

Certainly to define what User Experience on the web is a very complicated task because it involves emotions, user behavior, brand visualization, patterns, Usability, among others. Disney thought all of that, creating something for his visitors to enjoy, remember and most importantly to make them walk into every corner and he accomplished that by applying the best practices of UX without even noticing.

Nowadays having a web design based on User Experience is equally important as having it responsive. There are no magic recipes to update a site. It’s  basically to know what a user is looking for and also to know about which business is the one for you. Disney thought about that when he designed Disneyland understanding what visitors wanted and how, for example, the waiting lines should be structured and placed right next to candy store or a gift shop.

The trend is moving to bigger images, leaner designs but that doesn’t mean that you have to go that way. It’s important to maintain a well structured website that invites the user to navigate fluently, it’s what I call “humanizing the web” which it is nothing more than creating customized, intuitive, navigation flows, that create a connection with the brand, inspiring the feeling of ownership and displaying it, if applicable, with pride because it’s yours.

I could say design based on User Experience is attention to detail trying to find that perfect pixel, reflecting a uniqueness resulting in an increase in the conversions that transforms clients into recurring customers. As Walt did with his parks back in 1955.